Has Overthrow Hospitality Cracked the Code on Plant-Based Dining?

Listen Now

Eat For The Planet is available on the following platforms

About this episode

Overthrow Hospitality is an award-winning plant-based food and beverage hospitality group with ten unique venues offering elevated dining and drinking experiences to the socially conscious consumer.

In this episode, Ravi Derossi, Founder and CEO of Overthrow Hospitality discusses the company’s evolution into a fully plant-based hospitality group with an innovative approach to dining. He reflects on the challenges and triumphs of creating exceptional dining experiences that resonate with both plant-based and meat-eating audiences, while sharing insights on the broader food landscape and their ambitious plans for expansion.

Key Takeaways

  1. Plant-Based Transformation:
    Overthrow Hospitality transitioned all its establishments to plant-based menus over two years, driven by sustainability and ethical values.

  2. Quality and Experience Focus:
    Success stems from offering exceptional food, creative spaces, and memorable dining experiences that appeal to all audiences.

  3. Consumer Appeal:
    Over 85% of diners are not vegan, highlighting the broader appeal of their approach.

  4. Unique Approach to Ingredients:
    The group prioritizes vegetables and house-made ingredients over processed plant-based products, ensuring high-quality, wholesome meals.

  5. Expansion Plans:
    With a proven concept like Soda Club, Overthrow Hospitality aims to expand into new cities while also introducing retail products like sauces and pasta. (Join their fundraising campaign!)

  6. Impact and Vision:
    They’ve served over 1 million meals, inspiring diners to make planet-friendly food choices without compromising on flavor or experience.

  7. Driving Cultural Change:
    Dining out is seen as a tool to influence food culture and create a ripple effect for sustainable consumption.

Related Episodes

#21 - Art Meets Purpose: Designing Conscious Food Experiences With Ravi DeRossi

Eat. Drink. Start A Revolution.

Overthrow Hospitality is currently fundraising on StartEngine.

Find out how you can become an investor